Marketing Department monthly retainer

This is not another rigid marketing retainer.

You know the ones…

“Every month you get 12 posts, 4 stories, 1 newsletter, and a Canva graphic with your face on it.”

Lovely. Until you’ve got a launch coming up and suddenly you don’t need 12 posts.

You need the landing page tightened.
The email sequence written.
The offer messaging sharpened.
The content mapped.
The sales assets created.

That’s why this marketing retainer is flexible.

Each quarter, we have a strategy session. We look at what’s coming up, what needs attention, and where our time will have the biggest impact. Then we assign your monthly support across the areas that make sense.

So you’re not stuck paying for deliverables you don’t need or signing a new contract every other month.

Revolutionary, apparently.

What we can support with


Social media content
Strategy, captions, carousels, graphics, scheduling, content planning and repurposing.

Email marketing
Newsletters, nurture sequences, launch emails, sales emails and list-building campaigns.

SEO content
Blogs, keyword-led content, on-page optimisation, internal linking and content updates.

Video editing
Short-form video editing, captions, cut-downs and repurposing longer content into smaller assets.


Funnels and launches
Launch planning, campaign messaging, landing pages, email sequences, sales content and promo assets.

Website content
Page tweaks, offer messaging, service page updates, blog uploads and conversion-focused copy improvements.

Content repurposing
Turning one strong idea into emails, social posts, blogs, pins, captions or campaign content.

Marketing strategy
Quarterly planning, monthly priorities, content direction and deciding what actually deserves attention.

Basically, if it sits inside your marketing ecosystem, we can probably help.

If it involves interpretive dance or fixing your printer, less so.

Depending on your goals, your monthly hours can be used for:

Monthly SEO & blog writing packages

The Marketing Clear-Out Day

£250

For when the marketing to-do list has started giving you the side eye 👀

The half-written emails.
The landing page that needs “a quick tweak”.
The blog that’s been sitting in drafts for 3 months.
The email sequence that needs a sense check.

This is one focused day where we pick the most useful jobs and get as much done as humanly possible

SEO Growth

£480

✓ 4 blog posts a month (1,000 words)
Written in your voice. Optimised for Google. Actually worth reading.

✓ Scheduling, on-page SEO + formatting

✓ x12 Pinterest pins to help your blog get found

✓ 4 hours SEO/content maintenance per month
Old blog updates, internal link improvements, basic Search Console checks, content tweaks, or improving pages that could be working harder.

✓ Monthly SEO report

✓Quarterly check-in

SEO Authority

£950

✓ 2 blog posts a month (1,000 words)
Written in your voice. Optimised for Google. Actually worth reading.

✓ Scheduling, on-page SEO + formatting

✓ x6 Pinterest pins to help your blog get found

✓ 2 hours SEO/content maintenance per month
Old blog updates, internal link improvements, basic Search Console checks, content tweaks, or improving pages that could be working harder.

✓ Monthly SEO report

✓Quarterly check-in


✓ Writing & editing
Your blog written around the agreed topic, keyword and angle.

✓ Scheduling, on-page SEO + formatting

£150 per blog

Important: A blog strategy plan (£100 one-off fee) is required before starting monthly blogging. Because we’re not writing random blogs and pretending that’s a strategy. This is included in the cost of all the above packages.

Just need blogs?

THE PROCESS

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THE PROCESS \


Research

01.

We dive into keywords, competitor content, and the topic itself - to find what your audience is actually searching for (and how we can say it better).


Outline + prompts

02.

You get a clear blog plan, plus a few quickfire questions to pull in your perspective (the stuff AI can’t fake).


First draft

03.

We take your spicy little nuggets and shape them into a blog that’s strategic and search-optimised.


Review + feedback

04.

You review, suggest changes if needed, and we polish it to perfection.


Upload + optimise

05.

We publish it on your site, make sure it’s fully optimised (metadata, internal links, ALT text, etc).

  • "They don’t just write great copy, but with search in mind.

    Since working with Clowt, our website traffic has grown, and we’ve become much more intentional about how we publish content for visibility and long-term value.”

    Lauren Lea, Founder of LLOBM & OBM Associates

  • "I just put a sale through - she reads all our blogs so it was a very easy sales call!"

    James - Co-founder of Haptivate

Questions? Answers

  • No. There are soooo many factors in play that it's impossible to make guarantees.

    Anyone who tells you otherwise is a lair. Those who make these kinda promises might get you to #1, but without really caring about what keywords are targeted or how those rankings are achieved.

    Another thing to consider is that less than 5% of websites are able to maintain #1 rankings for a whole year - so it's not a done, let's forget about it kinda thing (this is where the maintenance package comes in).

  • It depends. Another frustrating answer we know.

    Based on way too many different factors to even list, the average is anywhere from 3-12 months (although we've had clients start ranking within a couple of weeks).

  • Yes absolutely.

    Based on the info you provide during onboarding, competitor analysis, and what the analytics are telling us already, we can go away and brainstorm some ideas for you. All you have to do is approve them.

  • We’ve written over 500 blogs across every industry you can think of – from health to tech.

    Blogging isn’t just writing. Most of the work happens before we even hit the keyboard. We dive deep into your topics, stalk your competitors (ethically, of course), and get so clued up we could probably get a job in the industry by the end of it.

    So yeah, we’re confident. Name the niche – we’ll nail it.

  • Don’t believe the so-called gurus who tell you can’t rank on Google with a Squarespace or Wix website - we’ve literally done it (many times).

    Whatever platform you use - we can work with it!

  • Until we actually post a blog, there's no way of knowing 100% what it's gonna start picked up for by Google.

    By continually auditing and optimising published content, we can climb the ranks and maintain our position (the job’s not over once you hit the top spot - you have to keep it).

    This service isn't just limited to the content we create, we'll also audit and optimise any existing content on your site on a monthly basis.

YES, PEOPLE still READ BLOGS

And when they’re done properly, they work.

So, if you’re ready for content that actually shows up, ranks, and converts,