SOCIAL MEDIA RESULTS
How we took our client from “0 to weekly leads” via Instagram (with under 1,000 followers)
The sitch
This client is a hairdresser specialising in hair replacement systems – a product that’s life-changing but incredibly sensitive for the buyer.
The product is visual, but the audience is private.
Most clients didn’t want their before-and-after photos shared. Some didn’t even want to follow the account, never mind engage with it.
The fix
Focusing on education, reassurance, and transformation over hype or trends
Content that spoke directly to the emotional side of hair loss, without being heavy-handed
Working closely with the client to gather transformation photos, with full consent and blurred faces where needed
The result
✱ Consistent weekly inquiries (booked up 6+ months in advance)
✱ 9000% increase in impressions
✱ Viral video attracted the attention of the local press
